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Client Success Story
Digital menu boards installed, maintained and supported across Subway stores in Ireland and Northern Ireland — as part of the global implementation team. Engineers in six cities, spare hardware held locally, and a support line that does not close.
A nationwide rollout where the install is the easy half and the support is the reason it keeps working.
The scale
Screen and location figures are the totals the programme reaches at completion.
Screens at completion
Locations, Ireland and NI
Cities with engineers
Hour support, seven days
Why it matters
In a quick service restaurant the menu board is not decoration. It is the thing the queue is reading while it decides.
When a board goes down in a QSR it goes down at the worst possible moment, because the busiest hour is the hour the hardware is working hardest. The queue slows. Staff start reading the menu out. Upsells stop happening because nobody can see the meal deal. Every minute of that is measurable revenue.
That is why the specification for this kind of estate is not really about the screens. Any competent supplier can hang a screen. The question that matters is what happens on the Friday afternoon a board fails in a store two hundred kilometres from anywhere — how quickly somebody is standing in front of it, and whether they have the part in the van.
Subway needed a partner who had answered that question before it was asked.
What we do
Three jobs, one partner, for the life of the estate rather than the length of the installation.
Digital menu boards installed across Subway locations in Ireland and Northern Ireland, delivered as part of the global implementation team.
Ongoing servicing of the network, remote updates, scheduled preventative visits and system checks that catch faults before they become outages.
A named support provision rather than a general helpdesk, staffed around the clock, with priority handling for anything that takes a board dark.
Nationwide engineering coverage
Engineers based in six cities across the island, each holding buffer stock so a failed unit is replaced from a van rather than ordered from a warehouse.
This is the part of the arrangement that is genuinely difficult to copy. Response times mean nothing without somebody within driving distance, and driving distance means nothing without the right part already in the vehicle. Holding stock in six places costs money and is the reason a fault becomes a call-out rather than a lead time.
Fast on-site response
The commitments behind the estate, set out plainly.
Within 24 to 48 hours, nationwide. North or south, city or town, the response window is the same because the engineer network is spread to make it the same.
Critical faults jump the queue. A board that is dark during trading is handled differently to a scheduled adjustment, and is escalated the moment it is reported.
Spares in the van, not on order. Each engineer base holds replacement hardware, so a failed unit is swapped on the visit instead of waiting on a delivery.
Online and by phone, every day. Support does not keep office hours, because neither does a Subway store.
Automatic alerts to our support team. Screens are monitored, so in many cases we know a board is down before the store has had time to ring anybody.
Scheduled visits and remote checks. Regular updates and system checks catch degradation early, which is how you stop failures rather than react to them.
Business critical
Everything above exists for one reason: the boards are tied directly to what the store takes that day.
On site
Photographs from installations across the estate.
Proven experience
Quick service is a harder environment than it looks from outside.
Heat above a hot line, grease in the air, a board that never switches off, and a fit-out where the only cable route is the one that already exists. Panels specified for an office reception do not last in that room, and mounting that was fine in a showroom is not fine above a toaster.
Knowing that in advance is the difference between an estate that runs quietly for years and one that generates a call-out every fortnight.
The result
By the time the programme completes it will cover more than 800 screens across over 200 locations in Ireland and Northern Ireland.
A rollout at that scale is only as good as the year after it finishes. The engineer network, the local stock and the round-the-clock support are what turn a large installation into an estate that stays live — and they are the reason the relationship has kept growing rather than ending at handover.
“A short line from Subway about the response times or the support.”
Name, role — SubwayMore like this
Same problem, different counters.
If you run more than a handful of sites, the question is not who can install the screens. It is who will still be answering the phone in three years. Tell us how many sites you have and we will tell you exactly what our cover looks like where they are.