A wedding show is hundreds of stands selling largely visual products to a visitor who will see all of them in one afternoon. Everything is beautifully styled and, after an hour, indistinguishable.
Motion is the differentiator. DSD supplied the screens for the main hall — venue films, real weddings, supplier showreels — so the stands using them stop being another table of flowers.
In a hall that size the screens also do a navigational job, giving visitors a fixed point to orient by.