Talk to an Expert
Talk to an Expert
Previous Work
A screen at a sports ground carrying sponsor advertising — one position sold many times instead of a board sold once a season.
What the job involved, and what it had to work around.
The project
A painted perimeter board is sold once, to one sponsor, for a season. It is the club’s advertising inventory and it is fixed at one unit.
A screen in the same position is inventory the club can sell many times over: a rotation through the match, different sponsors at different games, a live message when something happens on the pitch. The same square metre earns several times what the board did.
DSD supplies the screen, the mounting and the content platform that schedules it, so the club’s commercial officer changes a campaign from a laptop rather than repainting a hoarding.
What we supplied
Every part of the job, listed rather than summarised.
Daylight-rated LED sited at the perimeter.
Multiple sponsors across a single match.
Live messaging alongside the sponsor rotation.
Scheduled by the club from the same platform, no repainting.
Tell us the site, the date and what it has to do. We will tell you what it takes and whether we are the right people for it.
More work
Recent work across Ireland and the UK.
