Talk to an Expert
Talk to an Expert
Previous Work
LED screens and event build for an Optimum Nutrition activation on the BLK BOX floor — brand content running over a live training space.
What the job involved, and what it had to work around.
The project
A fitness activation is not a stand you walk past — people train on it. That means the screens have to sit clear of the equipment and the traffic, stay readable from across a warehouse-scale floor, and carry product messaging without turning the space into an advert.
DSD supplied the LED and the event build around the training rigs, running Optimum Nutrition content alongside the BLK BOX equipment it was installed among. Screens sat at the working height of the floor rather than up in the roof where nobody looks.
The same rig covers the promotional content and the live moments — sets, timing, results — that a training floor actually generates.
What we supplied
Every part of the job, listed rather than summarised.
Positioned around the training floor at working sightline rather than overhead.
Optimum Nutrition product and campaign content running through the day.
Screens integrated with the equipment layout rather than sited around it.
Capacity to carry live floor content alongside the brand playlist.
Tell us the site, the date and what it has to do. We will tell you what it takes and whether we are the right people for it.
More work
Recent work across Ireland and the UK.
