Previous Work

Mobile campaign advertising

A mobile LED truck running a rotating message on the street — the format for a campaign that has to be seen in a specific place at a specific hour.

At a glance

What the job involved, and what it had to work around.

The project

What the job was

Some messages are geographic. A campaign wants to be seen on a particular main street, outside a particular event, during the particular two hours the people it is talking to are there. Fixed outdoor media cannot do that; a truck can.

DSD runs LED trucks with daylight-rated screens and on-board power, driven to a route and parked to a schedule. The message rotates, so a single trip carries three or four propositions rather than one.

Same content platform as the fixed estate, so the run is planned the same way a screen campaign is.

WhatMobile LED truck
FormatStreet advertising
UseCampaigns and canvassing
CoverageNationwide

What we supplied

The build, item by item

Every part of the job, listed rather than summarised.

LED truck

Vehicle-mounted daylight-rated screen with on-board power.

Route and dwell

Driven to a planned route, parked where the audience is.

Rotating message

Several propositions across one run rather than a single fixed poster.

Scheduled content

Planned and updated from the same platform as fixed screens.

On site

Photographs from the job

The build and the finished event, as they were.

Planning something like this?

Tell us the site, the date and what it has to do. We will tell you what it takes and whether we are the right people for it.

More work

Other projects

Recent work across Ireland and the UK.