Talk to an Expert
Talk to an Expert
Previous Work
A runway, an LED backdrop and a lighting rig designed for the one thing that matters at a fashion show: how the clothes photograph.
What the job involved, and what it had to work around.
The project
Everything at a fashion show is subordinate to the picture. The audience sees each look for six seconds; the photographs are seen for months. If the lighting flattens a fabric or the backdrop competes with a print, the show has failed at the only job it had.
DSD builds the runway, the LED backdrop behind it and the lighting along it — backdrop content chosen to sit behind the collection rather than argue with it, and lighting positioned to give texture rather than a flat wash.
The screen also carries designer and sponsor identification between segments, at the moment the audience is looking anyway.
What we supplied
Every part of the job, listed rather than summarised.
Raised catwalk with entrance and turn set to the choreography.
Content that supports the collection instead of competing with it.
Positioned for texture and fabric rather than flat coverage.
Designer and sponsor content between looks.
Tell us the site, the date and what it has to do. We will tell you what it takes and whether we are the right people for it.
More work
Recent work across Ireland and the UK.
