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Previous Work
An outdoor digital display at a retail park — reaching the people already in the car park rather than the ones on the motorway.
What the job involved, and what it had to work around.
The project
Retail park advertising has an advantage that roadside media does not: the audience has already parked. They are out of the car, walking, in a buying frame of mind, and they have five minutes.
DSD supplied the outdoor display for that moment — tenant offers, seasonal promotion and centre information, scheduled rather than printed.
Daylight-rated, because a car park at two on a bright afternoon is the hardest lighting condition a screen ever meets.
What we supplied
Every part of the job, listed rather than summarised.
Daylight-rated screen for an open car park position.
Offers and promotions for the centre's retailers.
Campaigns scheduled centrally through the year.
Positioned for people already out of the car.
Tell us the site, the date and what it has to do. We will tell you what it takes and whether we are the right people for it.
More work
Recent work across Ireland and the UK.