A members’ club sells two things at once: the shows and the membership. Printed posters do the first job badly — listings change, runs sell out, a show closes and the poster stays up — and the second job not at all.
DSD installed screens through the building running both. Show listings update themselves as the programme changes; membership messaging runs in the gaps; and lift lobbies carry floor-by-floor direction so a member arriving for something on four is not reading a laminated sign.
Same content platform across the building, so a change to the programme changes every screen at once rather than a walk round with a screwdriver.