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Previous Work
Screens built into a beauty distribution stand, so a shelf of product also carries the brand films the brands themselves supply.
What the job involved, and what it had to work around.
The project
A distributor’s stand has a particular problem: it carries other people’s brands. Cantu, COSRX, The INKEY List, Revolution, Umberto Giannini — each arrives with its own look, its own campaign and its own reason to be at the front. Printed graphics force a choice; a screen does not.
DSD built digital displays into the stand structure alongside the product shelving, running each brand’s own content on rotation. The stand keeps one identity, the brands keep theirs, and the buyer walking the aisle sees motion rather than another wall of cardboard.
It also means the stand travels. The same structure goes to the next show with a different playlist rather than a reprint.
What we supplied
Every part of the job, listed rather than summarised.
Screens set into the shelving structure rather than bolted on beside it.
Each represented brand's own content scheduled in rotation across the show day.
Supplied brand assets prepared and formatted for the screens.
The same stand redeploys to the next show with new content instead of new print.
Tell us the site, the date and what it has to do. We will tell you what it takes and whether we are the right people for it.
More work
Recent work across Ireland and the UK.
